0%
0 votes, 0 avg

DIGITAL MARKETING NYSC EXAMINATION

Welcome to Corp Members Examination Portal.  We wish you all the best as you kick start a wonderful career with us

ONLINE EXAMINATIONS

The online assessment is taken on completion of the training material. You will be asked 100 multiple choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam again

Whether you are a student on our platform or not we encourage you to email your enquires to our friendly team if you need help with anything at info@corpmemberscheme.com

 

REGISTER TO START YOUR EXAMINATION

1 / 88

To reach 50 million customers, it took Internet _______ years

2 / 88

DM. Who is the founder of Facebook ?

3 / 88

What is the generally accepted difference between SEO and SEM?

4 / 88

A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as:

5 / 88

A marketing campaign that emphasizes customer retention and satisfaction rather than sales transactions is called _______

6 / 88

Social networks are organized primarily around __________.

7 / 88

Which of these is not a pricing strategy

8 / 88

____________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network.

9 / 88

_______ is a type of marketing or advertising that focuses on social issues

10 / 88

An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called:

11 / 88

DM. Who is the current owner of Instagram ?

12 / 88

Social networks have an enormous information sharing capacity. As such, they are a great distribution channel for ____________.

13 / 88

Current changes in behaviors clearly show that ______ is taking over more and more of consumer online searches.

14 / 88

The process of outsourcing a task or group of tasks to a generally large group of people is known as:

15 / 88

4Cs of marketing includes the following except

16 / 88

 

_______ is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it.

17 / 88

  1. Social networks are organized primarily around __________. | Social Media Marketing mcqs

18 / 88

Which of the following is an illegal way of SEO?

19 / 88

4Ps of marketing includes the following except

20 / 88

Social networks have an enormous information sharing capacity. As such, they are a great distribution channel for ________. | Social Media Marketing mcqs

21 / 88

DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections.

22 / 88

4Cs of marketing includes the following except

23 / 88

Which of the following is not a technique for optimizing your account?

24 / 88

How can a company ensure that the proper audience finds their YouTube videos?

25 / 88

  1. Which of the following is not a type of digital marketing activity?

26 / 88

This form of advert delivered on social platforms and social gaming websites and apps, across all device types is known as:

27 / 88

DM. .............................. is the largest social media platform

28 / 88

which of these is not among product characteristics

29 / 88

which is reflected in web design through ______.

30 / 88

What is the term adopted for updates by Twitter users?

31 / 88

Which of the following is not one of major considerations when using internet advertising to increase brand awareness and encourage click-through to a target site?

32 / 88

What can a company do on Facebook apart from their page to create a following?

33 / 88

What is one of the big differences between traditional media and social media?

34 / 88

DM. ......................... is a photo sharing platform

35 / 88

DM. Mailchimp is a powerful platform for .................... except

36 / 88

Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities?

37 / 88

Search page engine optimization refers to_________

38 / 88

Which marketing techniques are most likely to pay you?

39 / 88

This is a form of targeted advertising, on websites, with advertisements selected and served by automated systems based on the content displayed to the user.

40 / 88

A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:

41 / 88

Which of the following is valuable in increasing a page rank?

42 / 88

What is the generally accepted difference between SEO and SEM?

43 / 88

____________ is a form of digital marketing that describes the use of the social web and social media (e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for marketing activities, be it sales, public relations, research, distribution or customer service.

44 / 88

A form of marketing communications that uses the internet for the purpose of advertising, aiming to increase website traffic and/or encourage product trial, purchase, and repeat purchase activity is called:

45 / 88

All of these are advantages of digital marketing over traditional marketing except

46 / 88

Let’s say that you have a new product that needs to be advertised in a specific location. What action should you take?

47 / 88

DM.  The following are platforms to start a blog except

48 / 88

Technology that manages marketing processes and multifunctional campaigns, across multiple channels automatically

49 / 88

Which of the following are types of SEO?

50 / 88

Which of the following is not one of major considerations when using internet advertising to increase brand awareness and encourage click-through to a target site?

51 / 88

________ marketing involves marketing something at a certain time or within a particular timeframe.

52 / 88

_______uses a mail service to deliver a promotional printed piece to your target audience

53 / 88

Which of these is not meant by “guerilla marketing”?

54 / 88

_________ and ________are the most popular social networks globally.

55 / 88

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

56 / 88

DM. The total population of the world as of January 2020 is

57 / 88

Which among these sells products or services directly to the public by mail order or telephone rather than through retailer media

58 / 88

Considering non-personal communication channels, magazines, direct mail and newspapers are considered as

59 / 88

DM. The following are social media platforms except

60 / 88

________is a form of marketing that uses location data to target advertising and promotions to target advertising and promotion to reach consumers in a particular location

61 / 88

What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

62 / 88

Putting a marketing message in front of a customer in a variety of forms is called ___________

63 / 88

The best way to improve search engine ranking is with

64 / 88

The process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey is called _______

65 / 88

Which among these is not a reason why people go online

66 / 88

What is “social media optimization”?

67 / 88

Fees paid by advertisers to online companies that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as:

68 / 88

Today the most popular social networking site is

69 / 88

Way promote a business with social media is__________

70 / 88

________ is the process of marketing accomplished or facilitated via the use of internet technologies (e.g. web, email, intranet, extranets).

71 / 88

This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the information available to users in a manageable and meaningful way in response to a search query. This is referred to as:

72 / 88

The page is the page a visitor arrives at on your website after clicking an ad is called _______

73 / 88

An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results is called ________

74 / 88

_________ is a communication network that uses telephone line, cables, satellite and wireless connection to connect computers and other devices to the world wide web

75 / 88

Which social network is considered the most popular for business to business marketing?

76 / 88

DM. Youtube is a .............................. type of platform

77 / 88

HRM - The objective of employee appraisal is _______

78 / 88

  1. What does SEO stand for ?

79 / 88

________ is any kind of marketing where a company initiates the conversation and sends its message out to an audience

80 / 88

What methods of social network marketing should a company always use?

81 / 88

The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities).

82 / 88

Delivering different messages to members of a business decision making unit is a key difference between B2C and B2B marketing which is reflected in web design through

83 / 88

In the evolution digital marketing, in 1992 we have _________

84 / 88

In a company who should own the social marketing plan?

85 / 88

A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as:

86 / 88

Which among these is not a type of digital marketing

87 / 88

Which of the following refers to unsolicited electronic messages?

88 / 88

The practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment is called _______

Your score is

0%