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DIGITAL MARKETING NYSC EXAMINATION

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ONLINE EXAMINATIONS

The online assessment is taken on completion of the training material. You will be asked 100 multiple choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam again

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________ is any kind of marketing where a company initiates the conversation and sends its message out to an audience

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Fees paid by advertisers to online companies that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as:

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What methods of social network marketing should a company always use?

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_______uses a mail service to deliver a promotional printed piece to your target audience

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_________ is a communication network that uses telephone line, cables, satellite and wireless connection to connect computers and other devices to the world wide web

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The process of outsourcing a task or group of tasks to a generally large group of people is known as:

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DM. The following are social media platforms except

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What is “social media optimization”?

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____________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network.

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DM. Who is the current owner of Instagram ?

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Let’s say that you have a new product that needs to be advertised in a specific location. What action should you take?

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Social networks have an enormous information sharing capacity. As such, they are a great distribution channel for ____________.

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Which of the following is an illegal way of SEO?

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Which of the following are types of SEO?

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____________ is a form of digital marketing that describes the use of the social web and social media (e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for marketing activities, be it sales, public relations, research, distribution or customer service.

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Which of the following is valuable in increasing a page rank?

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A marketing campaign that emphasizes customer retention and satisfaction rather than sales transactions is called _______

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An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called:

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In a company who should own the social marketing plan?

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Delivering different messages to members of a business decision making unit is a key difference between B2C and B2B marketing which is reflected in web design through

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The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities).

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Way promote a business with social media is__________

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The page is the page a visitor arrives at on your website after clicking an ad is called _______

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Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities?

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What can a company do on Facebook apart from their page to create a following?

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What is the generally accepted difference between SEO and SEM?

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Which of these is not a pricing strategy

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  1. Which of the following is not a type of digital marketing activity?

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DM. Mailchimp is a powerful platform for .................... except

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Which of the following is not one of major considerations when using internet advertising to increase brand awareness and encourage click-through to a target site?

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A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as:

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Which among these is not a type of digital marketing

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  1. What does SEO stand for ?

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Putting a marketing message in front of a customer in a variety of forms is called ___________

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which of these is not among product characteristics

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Search page engine optimization refers to_________

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An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results is called ________

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The process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey is called _______

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In the evolution digital marketing, in 1992 we have _________

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A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:

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Which social network is considered the most popular for business to business marketing?

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What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

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What is one of the big differences between traditional media and social media?

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_________ and ________are the most popular social networks globally.

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Social networks have an enormous information sharing capacity. As such, they are a great distribution channel for ________. | Social Media Marketing mcqs

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This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the information available to users in a manageable and meaningful way in response to a search query. This is referred to as:

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Which marketing techniques are most likely to pay you?

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  1. Social networks are organized primarily around __________. | Social Media Marketing mcqs

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Which among these is not a reason why people go online

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4Cs of marketing includes the following except

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________ marketing involves marketing something at a certain time or within a particular timeframe.

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DM. The total population of the world as of January 2020 is

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Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

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_______ is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it.

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A form of marketing communications that uses the internet for the purpose of advertising, aiming to increase website traffic and/or encourage product trial, purchase, and repeat purchase activity is called:

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Considering non-personal communication channels, magazines, direct mail and newspapers are considered as

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To reach 50 million customers, it took Internet _______ years

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This is a form of targeted advertising, on websites, with advertisements selected and served by automated systems based on the content displayed to the user.

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Social networks are organized primarily around __________.

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The practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment is called _______

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which is reflected in web design through ______.

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DM. .............................. is the largest social media platform

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The best way to improve search engine ranking is with

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Which of the following refers to unsolicited electronic messages?

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How can a company ensure that the proper audience finds their YouTube videos?

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Current changes in behaviors clearly show that ______ is taking over more and more of consumer online searches.

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4Ps of marketing includes the following except

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What is the generally accepted difference between SEO and SEM?

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DM. ......................... is a photo sharing platform

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Which of these is not meant by “guerilla marketing”?

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_______ is a type of marketing or advertising that focuses on social issues

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DM. Who is the founder of Facebook ?

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Technology that manages marketing processes and multifunctional campaigns, across multiple channels automatically

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4Cs of marketing includes the following except

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DM.  The following are platforms to start a blog except

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________ is the process of marketing accomplished or facilitated via the use of internet technologies (e.g. web, email, intranet, extranets).

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Today the most popular social networking site is

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Which of the following is not one of major considerations when using internet advertising to increase brand awareness and encourage click-through to a target site?

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All of these are advantages of digital marketing over traditional marketing except

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Which among these sells products or services directly to the public by mail order or telephone rather than through retailer media

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________is a form of marketing that uses location data to target advertising and promotions to target advertising and promotion to reach consumers in a particular location

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What is the term adopted for updates by Twitter users?

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DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections.

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This form of advert delivered on social platforms and social gaming websites and apps, across all device types is known as:

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DM. Youtube is a .............................. type of platform

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A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as:

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HRM - The objective of employee appraisal is _______

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Which of the following is not a technique for optimizing your account?

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